3D Televison for real - NOW?

I just clicked on an adwords link claiming that without 3d glasses a true 3d televison was now available. Now that did take my interest. I thought this was only a pipedream and that unless you wear funny green and red glasses it would never happen. It even claims an out of screen effect - now hang on i really can't see this being true, but i decided to read on.

Having looked a little closer though it seems it is now available as a 42 inch set with Philips. It's known as Philips 42" 3DWOW - WOWvx Technology
It's claimed to have 3D Intelligent Display Solutions along with HD autostereoscopic multiview displays. So what does that all mean?

So to use quotes from their catalogue on this product
"The 3D televison offers a 42” autostereoscopic 3D display family, and claims to offer today’s best 3D viewing experiences. The slanted multi-view lenticular lens technology affords full brightness and full contrast and allows multiple users to view 3D content at the same time,






within a large comfort zone. Moreover, a true colour representation is ensured by the lenticular lens technology. The display is based on a High Definition panel and thus enables great picture quality in 2D and 3D mode. Integrated advanced display signal-processing offers content creators and end-users full control over the quality and depth-effect characteristics of the picture. Furthermore, a flexible 3D data interface, in the form of 2D-plus-depth, allows easy creation or adaptation of applications and content for the display".

Exciting out-of-screen true stereoscopic effects immediately grab the attention of the viewer.

Specifications include:
The display requires no need for 3D glasses has multiple users experience 3D at the same time
large 3D viewing zone. It also has true colour representation. 2D high-definition video playback autosensing between 2D and 3D mode. Also they claim integrated intelligent signal processing, flexible 3D data format through 2D-plus-depth, 3D application performance and distribution bandwidth close to 2D. OpenGL Vizualizer and Control, Real-time stereoscopic video to 3D conversion, Plugin-ins for popular 3D animation software available (3DSMax) and Semi-automatic 2D to 3D conversion post-processing software