Up In Down Out : Modern Art

Eureka Tower Parking
When it comes to modern art and perception , this takes some beating. The design team consisting of Garry Emery who was the principal in charge of the project, Axel Peemoeller, Job van Dort, David Crampton, put together an unusual way to spice up the concrete walls of the Eureka Tower Parking Area in Melbourne Australia. The team were inspired by the work of Swiss artist Felice Varini, whose perspective in pavement art and his defying installations look a lot like giant vector art superimposed on buildings or interior architectural spaces. Challenging as the team designed colorful forms that are both two and three dimensional.

Why did they do it?
This is known as an anamorphic approach wherein the images seem distorted until the viewer's vantage point is perfect, the words "In," "Out," "Up, " and "Down" snap into alignment to convey information at key decision-making points along the way. For drivers, the result is more engaging than the typical boring journey through a colorless concrete jungle.

How do you anamorphic?
So how did they do it? The simplest way to get this right is to use a projector. That's exactly how they did it, how easy is that?